"The Asian yachtbuilding market is booming," said John Lu, president of Taiwan's leading megayacht builder, Horizon Yachts. But he said he hasn't felt the competition yet. "The newcomers are focused on cheaper yachtbuilding, so the market is naturally differentiated.

Horizon, for its part, has made a substantial investment in its staff, employing and educating more than 1,100 workers, most of whom have benefited from the country's strong apprentice tradition. The company also has 10 in-house designers with master's degrees in navel architecture.

"Horizon has reached its position in the megayacht market today by spending ten years striving to reach it, step by step," Lu said. In this, his company mirrors the global luxury yacht market, which has spent the past decade striving toward higher quality and finding innovative ways to accommodate ever-increasing demand. It's evident in the robust listings of the Showboats International 2008 Global Order Book that their effort hasn't been in vain.

 

 


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